Rolex Watches: Precision Timepieces
Rolex watches are the connoisseur's timepiece of choice.
Rolex watches and other high end brands are not just there to tell the time - they are there to tell the time in a beautiful way. Sleek and complex objects, they glint enticingly in a mosaic of gold, silver, white and grey, hands ticking precisely, like some fabled artefact recovered from its remote hiding place by an intrepid treasure hunter. Rolex watches and other high end brands are also enticingly complex objects - we sense the intricate network of wheels and cogs beneath the shiny face.
What Time Is It?
It is this combination of analogue complexity and physical beauty that makes people continue to love, collect and wear wristwatches, even in the midst of our digital age. A mobile phone or laptop computer may be able to tell the time with equal precision - but they are not beautiful in the same ways as rolex watches.Rolex Watches: Innovation
Rolex Watches - which predate the First World War - exemplify the 'watch as jewellery' concept. They tell the time but also say something very clear about the person wearing it, just like driving a Mercedes rather than a Ford Mondeo.But Rolex watches are not just about looks: they are also very practical. Throughout the last century, this Swiss company has brought many innovations to the market. It created the first model with an automatically changing day display; the first with an automatically changing date display; the first capable of displaying two time zones at once; and the first wristwatch waterproof to 100 metres.
The latter innovation points to the company's extensive track record in producing bespoke models suitable for such extreme pursuits as deep sea diving and mountain climbing.
Models built with water in mind include the Rolex Submariner and the Rolex Oyster Perpetual Date Sea Dweller. The latter even featured a helium release valve. Meanwhile the Explorer model Rolexes catered for rough terrain such as the then contemporary expeditions to Mount Everest.
Meanwhile, the famous Rolex GMT Master was also created in the 1950s for Pan Am Airways, who requested a watch to help pilots crossing multiple time zones on long haul flights. 'GMT' stands, of course, for 'Greenwich Mean Time'.